Goal

Communicate the launch of Ola GG in the region, the Hispanic Play-and-Earn community that is a partner of the largest in the world and that has just raised USD8M. Target markets: Argentina, Mexico, Chile, Peru and Colombia.

Challenge

Business Media: announce an investment round in a context of liquidity and a lot of investment by VCs. Make this ad attractive to a saturated audience.

Gaming media:  provide more information to work against the ignorance of the Play & Earn ecosystem and prejudice against NFTs and Crypto.

Strategy

We work on two different fronts:

Business: We share numbers about the gaming industry and socioeconomic data from the region to measure the context where Ola GG operates. Beyond the news of the investment round, we focused on the people behind the announcement who bring a recognized track record in the Latin market. The possibility of earning more than a monthly minimum wage while playing was also highlighted. We opted for a 1-1 interview strategy to ensure presence in key media.

Lifestyle & Gaming: We highlight the partnership with YGG, the scholarship proposal, the benefits of being part of the community, the possibility of earning money playing.

Results

We managed 20 interviews and obtained more than 30 publications in business, gaming, technology, lifestyle and marketing media in just 15 days, of which more than 60% were in T1 media. We got USD +90K in Earned Media.