Challenge

To achieve significant coverage in Tier 1 media in Mexico for the announcement of a substantial investment in the country and job creation, during the recovery phase from the pandemic.

Strategy

We organized one-on-one interviews with the CEO of Cesantoni and the main business media in Mexico. The press release was shared under embargo with these journalists, to be later shared with the rest of the press.

Results

Within a week, we obtained 18 publications in the most important business media in Mexico such as Forbes, Reforma, Imagen Radio, Mundo Ejecutivo TV, El Economista, MSN, and Milenio. 83% of the publications were in Tier 1 media, reaching earned media worth +1.3M MXN.