Challenge

Oportunos.mx invited Mexicans to send their most creative “personal news” to be credited with a spectacular OOH in Mexico City, Guadalajara and Monterrey. The aim was to demonstrate the effectiveness of OOH in Mexico. To amplify the campaign, we invited influencers to join the Oportunos.mx call.

Solution

We set an agreement with 5 influencers of different profiles by offering them their own OOH to promote their social media accounts. Gaby Ruiz, Shiky, Tamara Vargas, Mónica Alfaro and Chiquito Taquito went crazy about it!

Results

More than 40K visits to the website. The buzz generated by the influencers’ OOH ads resulted in +14MM organic impressions on social media. We obtained 94 organic posts (equivalent to +60K USD).