Challenge

Get an influencer every week to participate organically as a guest of "Noches de vino de Cu4tro Soles", the show that broadcasts Live on the brand’s IG and FB channles of the popular wine brand in Mexico.

Solution

We offered products of the brand to the influencers. We secured 22 influencers with different profiles and Tier for the first two seasons of the show (22 weeks), who organically attended the show and used their social media channels to promote the show and their participation in it. We were able to get onboard influencers such us Mariana Echeverría, Fer Sagreeb, Pedro Prieto, Virginia Ramírez, Memo Dorantes, Paulina Greenham, Maya Karunna, among many others.

Results

+ 7.4M impressions in social media thanks to the Instagram posts and stories of the 22 influencers (+ 300K average followers per influencer) with an equivalent of + 35K USD.