Challenge

Generate data that would allow us to show  knowledge of the Mexican payments market and conquer organic editorial spaces in the media to create awareness of Rapyd, a global Fintech-as a service which had little time in the country.

Solution

Conduct a nationwide online survey in Mexico that would provide insights related to payment preferences and the local situation regarding digital payments; we were not looking for hard data but to shed light on insights and trends. The survey was structured embracing three story lines to be told to the media, so this allowed us to make an impact at three different moments.  In this way, from the results of a single survey, several contents were created that served to reach different sectors of interest for Rapyd, achieving important published pieces and also beginning to place Rapyd in the minds of journalists as one of the main  payment fintechs.

Results

We hit 14 Tier 1 business and technology outlets such as El Universal, Milenio, Business Insider, MSN and Yahoo, among others. ROI of 900%.