Objective

Terapify, an online psychological therapy platform and strategic ally for companies in caring for the mental health and well-being of their employees, needed to present its new division, Terapify Empresas, and generate awareness among business and HR media.

Challenge

To demonstrate that Terapify knew the post-pandemic situation of employees in companies to help care for their mental health.

We needed information on changes in habits and customs (both work-related and personal), fears generated by the pandemic, and the relationship between quality of life and the implications of returning to the office.

Solution

We conducted an online survey to understand the mental and work reality of workers in Mexico post-pandemic. From the results obtained, we developed three press contents:

- Mental Health and Employment: A Snapshot of Mexico.
- Post-Pandemic Threat to Companies: Burnout.
- Mental Health is the New Benefit Sought by Workers.

Results

Within a span of 6 weeks, we obtained 36 publications, achieving Earned Media worth over 700K MXN. More than 70% of the coverage was in national Tier 1 business and HR media, such as Reforma, Expansión, El Economista, El Heraldo, TV Azteca, MSN, among others.

Additionally, due to the great acceptance of the study, a very solid relationship was established with Expansión, making Terapify one of the main sources of information for the media throughout 2022.

Furthermore, Mundo Ejecutivo magazine invited Terapify to present the study at the Foro Los Mejores CHRO's, where a strong connection was made with Amedirh to conduct a new survey together in 2023.

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